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Platinum Wheels, a division of The Ultra Wheel Company, designs and builds high-end wheel styles for cars, crossovers, and SUVs. Ultra is governed by one unyielding core principle: Building strong, durable wheels with precise fitments. This is the passion of the company's owner Jim Smith, a winner of the Baja 1000, the NASCAR Craftsman Truck Series, and countless individual races.
Platinum wheels deliver strength, styling, and precision craftsmanship -- plus a little extra flash for the distinguished wheel buyer. When you choose Platinum wheels, you are choosing championship-caliber quality.
Shop our selection of Platinum wheels now!
Machined, or machine polished, wheels are etched with a state-of-the-art, computerized lathe and then clearcoated for protection. This process etches tiny lines (like the grooves on a CD) into the surface of the metal and gives the wheels a very shiny appearance. Wheels may be machined on the full face of the wheel, or painted and machined only on certain areas like the lip and spokes for a bold, two-tone look.
During the chrome-plating process, several layers of metal (may be a combination of nickel, zinc, or copper) are applied to a polished wheel, which is then finished with a layer of chromium and polished again. Chrome wheels can truly transform the look of your vehicle with their brilliant, mirror-like shine. Chrome wheels are very durable if maintained properly with regular cleaning and waxing, but they aren't recommended for winter use in locations with extreme weather, since the salt used on snowy roads can damage the chrome finish and pit the wheel surface.
Painted - black wheels
Painted black wheels are spray-painted with automotive-style paint and are available in several finishes, including satin black, semi-gloss black, carbon black, stealth black, matte black, and flat black.
Painted - silver wheels
Painted silver wheels are spray-painted with automotive-style paint and are available in several finishes, including hyper silver, super silver, dark silver, titanium silver, tungsten silver, satin silver, and matte silver.