We are Tirebuyer.com

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Bringing simplicity, incredible value,
and trust to the world of online tire buying.

We understand our customers’ need to find the right tire fast. They’re enthusiasts and everyday drivers, and they need online tire shopping to be hassle-free. Tirebuyer.com’s state-of-the-art website will help you find the right tires for your vehicle in just a few minutes – and we guarantee you’ll get a great price.

You can choose to have your new tires delivered to your doorstep or the nearby installer of your choice. We have a nationwide network of 18,000 trusted mobile and in-store installation partners, all pre-qualified by our team. Your tires will be delivered fast and free to one of these tire shops – in some cases the same day you order!

In 2021, we merged with Tirescanner.com to create an even better tire shopping experience with industry-leading customer support. We’ll schedule your installation appointment, and will be standing by to ensure everything goes smoothly. Or, if you prefer to install yourself, you can still expect exceptional support.

Every day, we are motivated to drive the best service to you, our valued customers. Please do not hesitate to contact me  should you have any ideas or feedback to share.

We look forward to welcoming you onboard.

Very best wishes,

Michael Welch, CEO of Tirebuyer.com

About Mike Welch, CEO:

Michael ‘Mike’ Welch OBE is a British-born entrepreneur and expert in building online tire and other businesses. 

In February 2021, Mike was named President and CEO of Tirebuyer.com. The company merged with Tirescanner.com, a US-based tire retail marketplace launched in Florida in 2019. 

After leaving school in Liverpool, UK at age 16 to become a tire-fitter, Mike started his own business with a grant from Prince Charles’ charity, The Prince’s Trust, a charity he now supports. He sold this business to UK-based fast-fit chain Kwik Fit, where he was hired as the group’s first Head of E-Commerce leading up to Ford’s £1 billion acquisition in 1999. Mike then went on to launch Blackcircles.com, the world’s first click-to-fit tire retailer. It was bought by Michelin Plc, the world’s largest tire manufacturer, for approximately $100 million in 2015.

Through his e-commerce expertise, Mike founded and chairs Atterley.com, a fast-growing retail start-up launched in 2016. In addition, he and his family have established a charitable foundation focused on supporting children and young people, in areas including health and business education.

Mike was awarded an OBE (Officer of the Most Excellent Order of the British Empire) by the Queen in 2016 for services to business and charity. He is married to Victoria, and they have three children. An avid sports fan, he is a passionate supporter of Liverpool Football Club.