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Frequently asked questions


What is affiliate marketing?

Affiliate marketing is an online advertising channel in which online advertisers sell products or services and pay publishers (independent parties that promote the products or services of an advertiser on their website) on the “finders’ fee” model, where individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is advertisers pay their publishers only when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.

What is an affiliate program?

An affiliate program allows you to generate advertising revenue by leading your website/channel visitors to an online advertiser’s ecommerce sites. By placing your unique tracking link to TireBuyer on your website, your visitors have the opportunity to buy our products. If a TireBuyer product is purchased through the link on your website, we pay you a commission.

Does it cost anything to become an affiliate?

No. It's absolutely free to join our affiliate program via Rakuten Advertising. There’s no charge to apply and there’s no minimum sales requirement.

How do I sign up?

You can sign up for the TireBuyer affiliate program via our partnerships with Rakuten Advertising.


Is my website eligible to become an affiliate?

Most sites will qualify to participate in our affiliate program. Anyone may apply, but we do reserve the right to reject an application:

  • if we are unable to access your website
  • if your website is not yet live
  • if your traffic levels/page views are too low
  • if there’s material on your site we deem inappropriate

I don’t have a website. Can I still apply?

Please contact us directly, so we can discuss how best to partner with you.

What if I operate more than one website?

Great! We’re able to support tracking for multiple domains. You can create links specifically for each site and generate separate reports for each domain. You’ll receive one commission check for all sites.

What’s the policy for search publishers?

Brand and trademark bidding in any form is not allowed in the TireBuyer affiliate program. We require publishers make the TireBuyer brand (as well as any misspellings) a negative match in search campaigns. When you accept the program terms via Rakuten Advertising you also agree to our Search Policy. Please review the program terms carefully prior to accepting, to ensure you’ll abide by them. Failure to comply with our trademark policy will result in a prompt removal from our affiliate program.


How do I create links?

Log into your affiliate account and follow these instructions. Get links via Rakuten Advertising here.

Where should I place the affiliate links on my site?

Place affiliate links where your visitors will easily find them. High-traffic areas will attract the most buyers, which in turn results in a higher chance of converting traffic, and therefore your ability to earn more commission.

How often should I update my links?

You can update your affiliate links as frequently as you like. We recommend updating them with every sales event or rebate promotion we run, so your content is always fresh and up to date for your visitors. Visit our creative library within our network to get the newest deals, and make sure you’re subscribed to our newsletters to get deal alerts right in your inbox.

What tools will TireBuyer provide me with to promote products (e.g. product catalog, banners, text links, widgets, API)?

We’re dedicated to making the TireBuyer affiliate program a world-class program. We have a wide variety of promotional banners and text links, a specific redirect link (so you can link to individual products), a robust product catalog, and open APIs.

The TireBuyer APIs give you access to full product information, including pricing, availability, specifications, descriptions, and images for all of our products (tires, wheels, and accessories). By releasing our data via these APIs, we’re offering you the ability to create and innovate in new and exciting ways.

We welcome you to use any and all of these tools as you see fit. If you have any thoughts or feedback on them, please share it with us.

Will I earn commissions on qualifying orders placed through mobile phones and tablet devices?

Yes, TireBuyer pays commissions on qualifying orders placed through a mobile phone or tablet device, as long as a customer went through an approved Rakuten Advertising tracking link.


What is TireBuyer’s commission rate?

You’ll earn 6% of all sales completed within 60 days of initial click-through from a valid affiliate link on your website. TireBuyer reserves the right to alter commission rates at their discretion. Affiliates will be notified of commission changes via Rakuten Advertising messaging tool.

How do I know how much I've earned?

You can access reports that provide information on impressions, clicks, orders, sales, and commissions (dollars earned). You have access to near-real-time reporting via Rakuten Advertising. Please note that monthly payments may vary from publisher reporting due to cancellations, returns, and removal of fraudulent orders.

How long do I get credit for my referrals once someone has clicked through from my site (action referral period)?

The action referral period is 60 days.

How often do I get paid?

You’ll receive a commission check from Rakuten Advertising at the end of each month, provided your monthly account balance has exceeded $25. Different payout methods are available (check, ACH, PayPal etc.). For more info, please check Rakuten Advertising Payout Policy out.

Do I earn commission on my own purchases?

Yes. Purchases made by affiliates are eligible for commission, as long as the sale originates through the affiliate link on your website.

What about returns?

If a customer returns a product for a refund, or if credit card charges are reversed due to a dispute or credit card fraud, your account will be debited for any commission earned on that transaction. This return will be visible in the reports provided by the network. The return window is 90 days for any purchases made. The return/cancellation rate is quite low, but they do happen from time to time. Please note monthly payments may vary from publisher reporting due to returns, cancellations, and removal of fraudulent orders.

How can I monitor my sales?

Reporting is available 24/7. You can access performance reports as often as you like within the Rakuten Advertising UI.

How will you know an order came from my website?

Affiliate links generated within the network’s interface contain a tracking code. That tracking code is passed to us during the order process and tells us which affiliate to credit when the purchase is complete.

How does TireBuyer handle missing order requests?

TireBuyer reviews missing orders entered in the Rakuten Advertising Transaction Inquiry Manager once a month. Per the TireBuyer affiliate terms and conditions, TireBuyer reviews missing orders that are 90 days old or less.


How will TireBuyer communicate with me?

Your first communication will arrive from the TireBuyer affiliate team, welcoming you to our program when your application is accepted.

Once you join the program, you will receive our:

  • Promotional newsletters: These include our top offers, new promotions, and new rebate offers.
  • From time to time, you may receive an email from a member of our network team.
  • You may occasionally hear directly from one of our team members at TireBuyer. In an effort to ensure the program grows and our publishers are successful, we may contact you to build the relationship, optimize our placements, or participate in a survey or sales contest. We value our publishers and want this to be a successful partnership.

How can I contact you if I still have questions?

If you’d like more information or have questions, please send us an email.