Effective date: September 18, 2014
General. In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. However, if you wish to create a user account or purchase any of the Products, you will be required to disclose certain information to us. You always have the option to not provide information by choosing not to create a user account or purchase the Products.
Registration. You are not required to have an account to purchase Products on the Site. However, if desired, you can create a user account with a unique user name and password combination.
If you choose to create a user account, you must provide current, complete, and accurate information to us in connection with your account and/or purchase of Products in order to receive Products from the Site. It is your responsibility to keep the information that you provide to us up to date and we cannot and will not be responsible for any problems or liability that may arise if you do not give us accurate, truthful, or complete information, or if you fail to update the information you give us. During the account set-up process, you are required to give certain contact information, including your name, email address, and in some cases your approximate age. We use this information to contact you about the Products on the Site in which you have expressed interest, and, in the case of your approximate age, to determine whether you are old enough to use the Site. You may have the option to provide additional demographic information (such as vehicle information, income level, location, and gender) to us; we encourage you to submit this information so we can provide you a more personalized experience on the Site. Whenever possible, we indicate which fields are required and which fields are optional.
Orders and Payment Processing. If you purchase Products from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and address) and, where applicable, financial information (such as credit card number, expiration date, and validation number or PayPal account information). We use this information for billing purposes and to fulfill your orders. If we have trouble processing an order, we may use this information to contact you.
Surveys or contests. From time to time we may provide you the opportunity to participate in contests or surveys on the Site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and email address) and demographic information (such as zip code). We use this information to notify contest winners and to award prizes. We may use a third-party service provider to conduct these surveys or contests.
Correspondence. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Site, we may collect such information into a profile specific to you.
Information from third parties. In order to provide certain services to you, we may on occasion supplement the personal information you submitted to us with information from third-party sources.
Automatic Information. As is true of most web sites, we gather certain information automatically and store it in log files. This information does not identify individual users and includes, but it is not limited to, (internet protocol (IP) addresses,) browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data (“Non-Personally Identifiable Information”).
Clear GIFs (web beacons, pixels and bugs). Clear GIFs (aka web beacons, pixels, web bugs) are tiny graphics with a unique identifier that are used to track the online movements of web users. Unlike cookies, which are stored on a user's computer hard drive, clear GIFs are small graphics that are about the size of the period at the end of the sentence that are embedded invisibly on web pages or in HTML-based emails. We and our third party advertising and analytics providers may place Clear GIFs on our web site that track what other web sites you visit (both before and after visiting the Site). We and our providers use information obtained from Clear GIFs to analyze the effectiveness of advertisements on our Site as well as on other web sites and to help us improve our business and the Site. We may also use clear GIFs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We do not control the use of Clear GIFs by third parties. See the section on "Third-party advertisers and analytics providers” below and review the privacy policies of each of the third party providers for more information on third party Clear GIFs.
Third-party advertising and analytics providers. Ads appearing on the Site may be delivered to users by third-party advertising providers, such as Google. We work with third party advertising providers for purposes such as targeting our advertisements on the Site, and, in doing so we may share with those advertising providers, Non-Personally Identifiable Information about users’ use of the Site. We use third party advertising and analytics providers, such as Google Analytics, Quantcast, Adroll, Adobe Omniture, SaleCycle, TagMan, ChannelAdvisor, AdChoices, and Exact Target, to collect information about Site usage and users of our site, including demographic and interest-level information.
By clicking on the applicable link below, you may access the privacy policies of other third parties we work with for advertising purposes:
Online tracking and your choices
Use of information
Service-related announcements. We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
Customer service. Based upon the personally identifiable information you provide us, we will send you a welcome email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, to manage your account and to fulfill your orders.
Profile. We store information that we collect through your stated preferences, cookies, log files, Clear GIFs and third party sources to create a “profile” of your preferences. We may link the Non-Personally Identifiable Information in your profile with an identifier in order to identify you. We do not share your profile with other third parties, other than in aggregate, de-identified form.
Non-Personally Identifiable Information. We may use Non-Personally Identifiable Information for any lawful purpose, including but not limited to analyze trends, administer the Site, track users' movements around the Site, and improve our business and the Site.
The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us from unauthorized access, disclosure, alteration, or destruction, both during transmission and once we receive it.
Disclosure of information
Suppliers, manufacturers, developers & partners. Where you purchase Products from the Site, we may disclose your name, email address, and other information related to your purchase to suppliers, manufacturers, or third parties that you select to provide installation services with respect to your purchased Products. This disclosure typically is to enable the supplier, manufacturer, or installer to provide support to you, and in certain cases to allow you to benefit from certain levels of support that are only available to registered users. We have no control over what these third parties do with the information that we disclose to them.
Agents and service providers. We may use third parties to provide, on our behalf, to help us operate the Site. For instance, we use credit card processing companies to bill you for Product, and we may use third-party service providers to provide advertising, analytics, and certain fulfillment services for some of our Products. See “Orders and Payment Processing” and “Third party advertising and analytics” above for more information. We use commercially reasonable efforts to ensure that, except as indicated in this Policy, our agents and service providers do not retain, share, store or use personally identifiable information that we disclose to them to help us operate the Site for any other purposes.
Reviews. Because Reviews are publicly available, we urge you not to submit, as part of any Review, any personally identifiable information or any other information that you do not want to share with anyone else. If you submit a Review, your User ID will be displayed on any content that your post and will be available to the public. Therefore, if you associate your name with your User ID, your name will be available to the public. Any other information about yourself that you include in such posts will be publicly available.
We are not required to remove any content or information that: (1) federal or state law requires us or a third party to maintain the content or information; (2) the content or information was not posted by you the registered user; (3) we anonymize the content or information so that you cannot be identified; (4) you don’t follow our instructions for removing or requesting removal; or (5) you received compensation or other consideration for providing the content or information.
REMOVAL OF YOUR POSTED CONTENT OR INFORMATION FROM THE SITE DOES NOT ENSURE COMPLETE OR COMPREHENSIVE REMOVAL OF THAT CONTENT OR INFORMATION FROM OUR SYSTEMS OR THE SYSTEMS OF OUR SERVICE PROVIDERS SUCH AS BAZAARVOICE AND VIVOCHA.
We are not required to delete the content or information posted by you; our obligations under California law are satisfied so long as we anonymize the content or information or render it invisible to other users and the public. Also, some content and information you post that has been copied or reposted by a third party is outside of our control and will not be removed.
Legal requests. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights or to comply with a judicial proceeding, court order, or legal process served on us or the Site.
Business transition. In the event we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, we may transfer your personally identifiable information in connection with the business transition.
Choice / opt-out
We provide you the opportunity to "opt-out" from receiving marketing materials and offers and promotions. We provide this “opt-out” when you make your purchase, sign-up for an account, and following the unsubscribe instructions in marketing emails. You may also “opt-out” from receiving marketing materials and offers and promotions by unsubscribing at: http://tirebuyer.com/unsubscribe.
California Shine the Light Law
Links to other sites
Access to personal information
If your personally identifiable information changes, or if you no longer desire some or all of our services, you may correct, update, delete, or deactivate your personally identifiable information by making the change on our account information page or by emailing TireBuyer Customer Service from the Contact Us page.
If you have questions or concerns about our policies concerning privacy, data collection, data processing, or data transmission, please email TireBuyer Customer Service from the Contact us page. We will respond to your inquiry within 30 days.
10230 NE Points Drive, Suite 400
Kirkland, WA 98033