Americans have trusted Uniroyal tires since 1892, when the company was known as U.S. Rubber. Originally located in Naugatuck, Connecticut, the U.S. Rubber Company became Uniroyal Tire in 1961.
Uniroyal adopted the Uniroyal Tire Tiger as its mascot in 1961. The beloved Tiger represents the company’s values of tradition, perseverance, and pride.
Uniroyal's latest tire innovations include the Laredo® Cross Country, an SUV and pick-up tire that was created for your everyday adventures, and the Tiger Paw® Touring, a complete line of affordable sedan and minivan tires that provide outstanding wear, handling, traction, and performance.