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Platinum Wheels

Championship-caliber quality

Platinum Wheels, a division of The Ultra Wheel Company, designs and builds high-end wheel styles for cars, crossovers, and SUVs. Ultra is governed by one unyielding core principle: Building strong, durable wheels with precise fitments. This is the passion of the company's owner Jim Smith, a winner of the Baja 1000, the NASCAR Craftsman Truck Series, and countless individual races.

Platinum wheels deliver strength, styling, and precision craftsmanship -- plus a little extra flash for the distinguished wheel buyer. When you choose Platinum wheels, you are choosing championship-caliber quality.

Shop our selection of Platinum wheels now!

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